There are some new materials being developed now based on what we are learning about how the brain learns. These brain_friendly materials should be an improvement over what has existed. I recently bought a book by Marcia L. Tate titled "Mathematics Worksheets Don't Grow Dendrites." I highly recommend her book. She gives a great deal of information on alternative activities that are better for your child's brain development and for learning.
From a teacher's perspective our competition is tough. Passing out a handout of 30 problems that are all in a format of 534x25= is not as stimulating in the students' eyes as playing games such as Grand Theft Auto and Resident Evil. Granted, that will always be a tough uphill battle for math to win out over most video games, but the point is, students today are much more immersed in technology than ever before. So even if you need to pass out a math worksheet to review concepts and formulas, it will greatly benefit your cause if you design the worksheet to be as stimulating as possible. Therefore creativity is a must for worksheets to be successful. Regardless if you are trying to review math, science, reading, writing, health, or social studies, your goal should always be to try and create something that will generate desire in the students to actually want to do it. If you can do this, the battle is practically over already. For example, since I want to make sure my students get accustomed to reviewing the various math concepts and standards we've learned all year, I have them practice regularly. I want them to get to a point where they are so familiar with grade level math content, that solving these types of problems becomes automatic.